Work Experience
Trilogy Interactive
Berkeley, CA
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Internet Strategist
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Execute online communications programs for political campaigns. Responsibilities include: drafting and managing online communications calendars; developing creative and engaging advocacy and fundraising campaigns; writing and editing copy; segmenting email database for targeted messaging; testing, reporting, and evaluating results; developing partnerships with other organizations to amplify advocacy and fundraising efforts; benchmarking online results against other organizations to identify opportunities for improvement.
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Execute and advise campaigns on social networking strategy on Facebook and Twitter. Responsibilities include: working with staff to manage frequent content updates; developing and deploying innovative online advocacy campaigns to mobilize supporters and grow the online base; launching targeted online advertising campaigns (especially Facebook ads) to grow the social networking base; channeling online activity into measurable advocacy results.
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Conceived, designed, and implemented a Facebook Application CRM/CMS used by over twenty clients firm-wide. Functionality includes: "Pledge to Vote"; "Citizen Endorsement"; "Donate Your Status"; "Virtual Yardsigns"; petitions, surveys.
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Conceived and developed "Insight," a tool used internally to store and visually represent email experimentation data.
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Former and present clients include: Yes on Proposition 19 (2010), Dennis Herrera for City Attorney (2009), Creigh Deeds for Governor (Primary & General, 2009), Debra Bowen for Secretary of State (2010) & Congress (2011).
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February 2009 —
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Obama for America
Las Vegas, NV
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Nevada New Media Director
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Managed a team that worked with Nevada Field, Communications, Political, and Voter Protection departments to build a coherent New Media strategy in Nevada.
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Directed social network outreach (e.g. Facebook, my.barackobama.com, MySpace), content for nevada.barackobama.com, Nevada state blog, email program, text messaging program, Letters to the Editor program, campaign literature and flyers, video program, and other Internet tools.
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Conceived and wrote the software behind drivetonevada.com, a website that facilitated carpools from California to Nevada for over a thousand volunteers as part of Nevada's Drive for Change program.
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July — November 2008
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Obama for America
Chicago, IL
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New Media Intern
- Design Team: Built tool (using PHP/MySQL/JS) used internally by Obama Headquarters Design Team to process and manage campaign flyer and literature requests from across the country.
- Analytics Team: One of two New Media Data Analysts. Queried (via SQL), analyzed, and interpreted data to help National Field program, National Email team, and other parts of the organization.
- Blog Team: Regular writer for the Obama Headquarters Blog, one of the most trafficked blogs on the Internet.
- Offered salaried position of Nevada New Media Director.
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April — July 2008
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Facebook, Inc.
Palo Alto, CA
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Product Marketing Analyst Intern
- Organized efforts around Facebook's new advertising network, focused primarily on marketing to local businesses.
- Communicated with Engineering, Sales, and other parts of the organization to coordinate marketing efforts.
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July — November 2007
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Education
Stanford University
Stanford, CA
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B.S., Symbolic Systems
- A rigorous interdisciplinary major combining elements from Computer Science, Philosophy, Psychology, and Linguistics.
- Concentration in Decision Making & Rationality.
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2003-2007
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Stanford University
Stanford, CA
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B.A., Economics
- Coursework focused on micro- and macroeconomic policy.
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2003-2007
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Other Interests
Chess, politics & public policy, web development, teaching, basketball, tennis, poker, backgammon.